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Andreas Kösling, Dr. Jens Mittnacht, Guido Modenbach, Georg Nitzl, Firmensitz: Unterföhring Vizio and other smart TV makers have been both selling data about viewing behavior as well as selling advertising to marketers looking to reach the growing number of over-the-top streaming viewers. ProSiebenSat.1 und die Mediengruppe RTL starten eine gemeinsame DSP ProSiebenSat.1 und die Mediengruppe RTL haben Großes vor. • Hybrid broadcast broadband TV (HbbTV) ist ein europäischer Standard, der die Verbindung von TV- und Internetangeboten in Fernsehempfangsgeräten mit Internetanschluss regelt. The following consortiums and MVPDs are partnered with Medicx for Advanced TV campaign media buy opportunities. Addressable TV PRO RES - HD. The tests are the first time OAR specifications are being used to deliver addressable commercials to U.S. homes viewing linear programming. • Addressable TV ermöglicht digitale Werbeauslieferung in traditionellen linearen Fernsehprogrammen über Adserver-Technologien, basierend auf dem HbbTV-Standard (Hybrid broadcast broadband TV). Native, programmatic & display ad buying. 1920x1080 (1080i) 1920x1080 (1080p) 1280x720 (720p), 1080i (Upper/top field first) 1080p (Progressive) 720p (Progressive), Safe Title, Closed Captioning, and Miscellaneous Guidelines. Dieser Service ist eingerichtet für Media- und Kreativagenturen, Werbungtreibende und Produktionsfirmen und erfordert ein eigenes Login. Learn More. Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. Any brand considering addressable TV should know it’s far from flawless. DE 812906844 Im folgenden Download finden Sie alle technischen Spezifikationen der Addressable TV-Kampagnen für die Sender der Seven.One Entertainment Group. When you add that to the already addressable OTT, CTV and streaming viewing, more than 70% of total TV impressions are addressable-capable. Related: iSpot Measures Addressable Ads Under Project OAR Specs. Newer STBs partition space on the hard drive to store ads. • Addressable TV ermöglicht digitale Werbeauslieferung in traditionellen linearen Fernsehprogrammen über Adserver-Technologien, basierend auf dem HbbTV-Standard (Hybrid broadcast broadband TV). Addressable TV advertising is advertising that’s individualized according to the household. RF Components, Vendor Products. It’s delivered to Internet-connected devices and is enabled by the programmatic algorithm. Swapping out ads on linear TV to target audiences just got a bit more real. Addressable TV Mit rund 12 Millionen adressierbaren TV Geräten in Deutschland werden im Monat rund 580 Millionen SwitchIn Kontakte bei ProSiebenSat.1 generiert. Sie befasst sich u. a. mit HbbTV, Barrierefreiheit, der Auffindbarkeit von Inhalten, Multiscreen-Szenarien, OTT und natürlich auch mit Addressable TV (ATV). Enabling advertisers to discover and reach new audiences through addressable TV. Nielsen is working on its own addressable TV advertising platform, which may complicate Project OAR’s odds of winning enough support across the TV ecosystem to become the industry standard. The following consortiums and MVPDs are partnered with Medicx for Advanced TV campaign media buy opportunities. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. Project OAR (Open Addressable Ready) was started last year to establish a common technology for dynamic addressable advertising management on TV. Video On Demand SD. Overview Addressable TV formats Ad format Data format Size Weight gif Animation Tracking Pixel Click-tracking Delivery (3rd Party / Redirect) Reporting 71M SwitchIn Classic jpg, png 420 x 240 px 50 KB - * ** AIs, Clicks SwitchIn XXL Pure/Kombi jpg, png 284 x 720 + … Advantages of Programmatic TV. Addressable advertising is another advanced TV innovation that allows for more targeted TV ads. White paper Addressable TV Harness the power of audience data for one-to-one targeting | Page 7 You might be a cord cutter if: You use your TV to stream video. Ad revenues can potentially go up, which will benefit the content offering, which will in its turn benefit the pay product of distributors as well. This medium allows ads to be served to different households while they are watching the same program. 720x512. Auf diese Weise plant man die … Adsreach Addressable TV Related Products. Addressable TV will not replace national ‘reach-everyone’ advertising but will be an essential offering from any self-respecting platform operator, commercial channel or ad-supported streaming service. Das Beste aus zwei Zelten zusammen bringen: TV und Online. Xandr Invest. 2 Contents SwitchIn 17-22 SwitchIn XXL Pure 17-18 SwitchIn XXL Kombi 19 SwitchIn Classic 20 SwitchIn Zoom Kombi 21 Info for the use of AdForm tracking pixel 22 Displays in sync with the TV spot 23-26 Regio XXL Overlay 23-25 Regional booking units 26 Addressable TV Spot 27-28 Contact 29 Timings 3 Workflows … Xandr’s advanced technology platform enables trusted, streamlined transactions across digital and TV advertising. Das Beste aus zwei Zelten zusammen bringen: TV und Online. Addressable TV advertising is the ability to deliver different TV ads to different households, and potentially individual viewers. Display resolution 1280 x 720 Pixel (B x H) Safe Area (Microsite) 1200 x 680 Pixel (B x H) HbbTV Navigation 1280 x 70 Pixel (B x H) •All displayed components (clickable elements, texts, branding elements, … In the following, you will be introduced to all the different options that are possible with SwitchIn. Show Product. Please also note that it is important that an HD spot is marked as HD within the metadata of the creative. 4W Ka-Band Solid State Power Block Up-Converter. Native, programmatic & display ad buying. ATV Specs 2 General Video Ad Requirements Medicx Media works directly with each Multichannel Video Programming Distributor (MVPD) provider for Addressable TV insertion. Ein Nadelöhr von Addressable TV ist der Mangel an brauchbaren Nutzerdaten, um ATV Kampagnen auch nur annähernd treffsicher wie in der Online-Display Werbung auszuliefern. Project OAR (Open Addressable Ready) was started last year to establish a common technology for dynamic addressable advertising management on TV. Please verify that final files met the file specifications outlined below before submitting. We offer versatile strategies that are adapted to your goals: Addressable TV with contact supplement on spot viewer Addressable TV combines the best of both worlds, the quality content of television along with the convenience of online watching. All rights reserved. The “H” in the ISCI is required in the slate as well. You have requested access to a copy of a report prepared by PricewaterhouseCoopers LLP (“PwC”) on Finecast Limited’s delivery and reporting of addressable advertising campaigns for the three months ended 31 July 2019, for the Finecast ‘TV’ and ‘All Screen’ products (the “report”). Addressable TV is not for everyone. We take a look at how media owners implement this technology and how marketers can use it. addressable TV. USt-ID.-Nr. PwC* … By the fact that SevenOne Media can address 12 million Unique Devices, we ensure attractive products on all stations (ProSieben, Sat.1, kabel eins, sixx, ProSieben MAXX, Sat.1 Gold, kabel eins Doku), in all formats and all time slots … Bitte verwenden Sie eine aktuelle Version der Browser Firefox, Chrome, Safari oder Edge. If “linear addressable TV advertising” sounds like an unnecessary mouthful in an industry that thinks “Virtual Multichannel Video Platform Distributors” is an acceptable substitute for “online pay TV provider,” it’s that the linear or live part of addressable TV advertising has … • AddressableTV bietetindividuelle undzielgruppengenaueAnsprache durch vielfältige Targeting-Möglichkeiten. The addressable TV market in the U.S. is growing, but the technology to enable it is still uncertain. Thomas Wagner (Vorsitzender), Copyright © 2021 Adobe. Die Anlieferung erfolgt über den Motiv Uploader der Seven.One Media, mit dem Sie bandlos TV-Werbespots hochladen können. Download Technische Spezifikationen. Danke. Addressable TV MPEG - HD. 85774 Unterföhring, Geschäftsleitung: The goal of addressable TV is to help combine the reach and user experience of TV advertising with the data, targeting and measurement of digital. It is embedded in the Connect@MTM20 thematic block, which will be moderated by Carine Léa Chardon, Managing Director CE and Satellite & Cable, Head of Media Policy / Media Law ZVEI, Managing Director Deutsche TV-Plattform. Sti… This way, even though your users may be watching the same program, they see different ads, tailored specifically to their needs, which are determined by data-powered AI and The tests are the first time OAR specifications are being used to deliver addressable commercials to U.S. homes viewing linear programming. Addressable TV Marketers define their target audience using similar data STB data and technology as described above. • AddressableTV bietet die Möglichkeit von der The precision of Medicx Micro-Neighborhood ® targeting and the flexibility and relevance of addressable television are a powerful combination. SwitchIn ist die digitale Werbeform, die 2015 von ProSiebenSat.1 ins Leben gerufen wurde. Additionally, HD file names should also include an “H” at the end of the ISCI to identify it as an HD spot (for example -“ZYWX9876H.mpg”). Supers should be within the borders of safe action or 90% viewing area, HD Spots that are not Center Cut Safe will be letterboxed when down-converted to SD, If sending HD files with closed captions, masters must be sent with a frame rate of either 29.97 fps or 59.94 fps (23.98, The first trigger for closed-captioned files must be married to the first frame of the video, The first closed captioned line should be “paint on”, If HD or SD spot is closed captioned, it must be notated within the metadata, We will not accept spots that include any of the following encodings: Spottrac,VEIL, or Teletrax, We prefer “clean” spots with no encodings. Der deutsche Markt des Addressable TV’s und Online Videos boomt und mit einer DSP erhofft man Antworten um die Bedürfnisse der Kunden vorrausschauend ausfindig zu machen. Es fehlt mithin an „Addressable TV with Scale“. Vizio and other smart TV makers have been both selling data about viewing behavior as well as selling advertising to marketers looking to reach the growing number of over-the-top streaming viewers. Connect with viewers. First, advertising is a scale game, and if current initiatives prove successful, we can scale addressable TV from currently 3% of linear impressions to more than 50% – and it will continue growing. TubeMogul’s PTV technology enables brands and agencies to buy Addressable TV ads using software. There are several trials begun this year using web-enhanced "smart" TV's and set … However, matches are identified on a household level, bid on in real-time and delivered directly to the targeted household. Finecast has partnered with broadcasters to provide brands a single point of access to the addressable TV buying ecosystem. We will be adding additional MVPD partnerships as they become available. Show Product. Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. addressable TV is a valuable opportunity to maximize the power of TV. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized open specifications for dynamic ad insertion on linear TV and integrated with major ad decisioning engines including FreeWheel, Google Ad Manager, Xandr and INVIDI. Personalized advertising content can be broadcast in real-time to different audience segments watching the same television program, depending on the composition of the household and using a … Common issues include the following: Extra frames at the beginning or end of a spot, Inaccurate or incomplete slate information. Addressable TV . Es ist kein Zufall, dass die Privatsender in den letzten Jahren sich Data Management Plattformen zugelegt haben und zudem Marktforschungsdaten dort integrieren. Solutions include digital out-of-home, connected TV and audio channels. Im folgenden Download finden Sie alle technischen Spezifikationen der Addressable TV-Kampagnen für die Sender der Seven.One Entertainment Group. Über den folgenden Link können Sie einen eigenen Login anfordern, den Werbespot anliefern und die aktuellen technischen Richtlinien herunterladen. TV is the number one entertainment platform for viewers globally, and the majority of it is watched on the big screen. Addressable TV . The concept and technology are relatively new. Addressable TV opens up new and attractive opportunities for our advertisers as it combines the advantages of digital advertising with linear television. What is HbbTV? Show Product. Dimensions for HbbTV Microsites at Seven.One Media. As advertisers continue to look for ways to complement their more traditional large-scale TV buys, the ability to show different ads to different households, or even different family members within a household, has an essential marketing tool. For MVPDs, some basic addressability is possible through STB technology. In fact, over 70% of marketers using addressable TV have been buying it only the past couple of years. Im folgenden Download finden Sie für alle SwitchIn-Werbeformen Photoshop Templates, welche die beiden Pflichtbestandteile Senderfläche und Anzeigenkennzeichnung beinhalten. TV. 143/314/40001. Exklusive Inhalte unserer Publisher; Markt- und Mediennutzungsdaten; Hilfreiche E-Mail Services; Zugriff auf Crossmedia und Special Ads-Angebote Digital advertising for global brands. This method reduces wasted impressions because ads are only delivered to viewers within the target audience. Addressable TV MPEG – HD TubeMogul’s PTV technology enables brands and agencies to buy Addressable TV ads using software. … Overview Addressable TV Formats Ad format Data format Size Weight gif Animation Tracking Pixel Click-tracking 3rd Party / Redirect Reporting 71M SwitchIn Classic jpg, png 420 x 240 px 50 KB - * ** AIs, Clicks SwitchIn XXL Pure/Kombi (gif), jpg, png 284 x 720 + 996 x 160 px 2 x 80 KB [Yes]*** * ** AIs, Clicks Regio XXL Overlay jpg 284 x 720 + 996 x 160 px Addressable TV opens up new and attractive opportunities for our advertisers as it combines the advantages of digital advertising with linear television. A brand’s … The industry has been dealing with the opportunities and challenges of Addressable TV (ATV) for a few years now, but the broadcasters were initially rather sceptical as to whether ATV was a good idea from a strategic point of view. By Jon Lafayette 18 September 2020. HRB 133924 AG München 1:1 Redundant Ku-band BUC for Satellite Earth Stations. Addressable TV is the ability to serve different ad content to different audience segments watching the same TV program on IPTV set-top boxes or connected TV sets, based on specific audience targeting. Mit der gemeinsamen Gründung eines Joint Venture wollen sie in Zukunft den Markt des Addressable TV‘s und des Online Video Advertisings revolutionieren. Das Joint Venture wird aus einer Demand Side Platform (DSP) bestehen, auf der das automatische Bieten und Bestellen von Addressable TV und Online Video Werbung kontrolliert wird. RF Components, Vendor Products . Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. The following MVPDs are actively working with Medicx for Addressable TV campaign media buy opportunities. Solutions include digital out-of-home, connected TV and audio channels. Learn the assets that make up a TV ad. Addressable TV will not replace national ‘reach-everyone’ advertising but will be an essential offering from any self-respecting platform operator, commercial channel or ad-supported streaming service. Sie befasst sich u. a. mit HbbTV, Barrierefreiheit, der Auffindbarkeit von Inhalten, Multiscreen-Szenarien, OTT und natürlich auch mit Addressable TV (ATV). Finecast Limited, to whom the report is addressed, has confirmed that a copy of the report may be provided to you. This medium allows ads to be served to different households while they are watching the same program. Exklusive Inhalte unserer Publisher; Markt- und Mediennutzungsdaten; Hilfreiche E-Mail Services; Zugriff auf Crossmedia und Special Ads-Angebote • Hybrid broadcast broadband TV (HbbTV) ist ein europäischer Standard, der die Verbindung von TV- und Addressable TV combines the best of both worlds, the quality content of television along with the convenience of online watching. 2020 Addressable TV Video Delivery & Spot Specifications General Video Ad Requirements Medicx Media works directly with each Multichannel Video Programming Distributor (MVPD) provider for Addressable TV insertion. 1920x1080. 2020 Addressable TV Video Delivery & Spot Specifications General Video Ad Requirements Medicx Media works directly with each Multichannel Video Programming Distributor (MVPD) provider for Addressable TV insertion. For the purposes of this post, addressable TV refers to utilizing these techniques to enhance linear TV and traditional TV video on demand (VOD). In the following, you will be introduced to all the different options that are possible with SwitchIn. Addressable TV. The filename should be the ISCI or Ad-ID code with no spaces, dashes or other characters, plus “.mpg” or “.mov” (for example - “ZYWX9876”or“ZYWX9876.mov”). SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. With television as the number one advertising medium, reach can be built up quickly and broadly and ATV should not lead to advertisers simply saving contacts or reallocating their … RF Components, Vendor Products. By Jon Lafayette 18 September 2020. • Hybrid broadcast broadband TV (HbbTV) ist ein europäischer Standard, der die Verbindung von TV- und Internetangeboten in Fernsehempfangsgeräten mit Internetanschluss regelt. iSpot Measuring Addressable Ads Under Project OAR Specs. TV. Adverteerders die reeds aanwezig zijn op tv kunnen hun lineaire campagne versterken door te ‘targeten’ op specifieke en zelfs niche doelgroepen, wat niet mogelijk is via de traditionele socio-demografische gegevens. With our industry-leading programmatic TV buying solution, you can gain access to inventory and audiences unavailable through traditional TV ad buying. The strategic buying platform with powerful AT&T consumer insights, access to premium supply across digital and Advanced TV formats, and flexible ways to transact. Medienallee 4 Another important part of the technical work will be to enable pre-loading of ad content into the receivers – either televisions or set-top boxes. Addressable TV. We take a look at how media owners implement this technology and how marketers can use it. There’s still plenty to perfect. St. Nr. 35 GHz Airborne Transceiver/Radar Translator. Block Downconverters … Addressable TV advertising is bruikbaar voor zowel nieuwe als bestaande tv-adverteerders. Die namenhaften Sender auf Seite von ProSiebenSat.1 wie ProSieben, Sat 1, Kabel 1 oder Sixx wollen… The success of an addressable TV campaign hinges on the accuracy and precision of its data. TV. Glossar Addressable TV 2 Einführung Die Arbeitsgruppe Smart Media der Deutschen TV-Plattform fördert seit vielen Jahren die Entwicklung von Smart-TV und smarten Anwendungen im deutschen Markt. RF Components, Vendor Products. With all these amazing features, it's no wonder SHIELD TV is the best streaming media device today. Check out our CTV masterclass if you wish to learn more about CTV and OTT. Ginny Marvin on September 8, 2017 at 9:00 am More; The line between TV and digital video is blurring. Starker Content, maximale Reichweite und digitale Werbespot Technologie; TV Werbung ohne TV Spot außerhalb der Werbeblöcke selektiv und programmatisch ausspielen; Selbstverständlich auf allen verfügbaren und namhaften TV Sendern • Addressable TV ermöglicht digitale Werbeauslieferung in traditionellen linearen Fernsehprogrammen über Adserver-Technologien, basierend auf dem HbbTV-Standard (Hybrid broadcast broadband TV). We offer versatile strategies that are adapted to your goals: Addressable TV with contact supplement on spot viewer Scripps, which operates 60 local TV stations in 42 markets across the U.S., is using addressable advertising within its local OTT apps. Given the technology and data Addressable TV requires, it’s a surprise that it’s the broadcasters behind the curve on this. The DVB spec (building on the HbbTV work, with HbbTV) will look to remedy this. Addressable TV will become the new industry obsession in 2021 as broadcasters - buoyed by the mainstream success of OTT - apply data and technology to modernise linear TV, looking to … Der Internet Explorer unterstützt wesentliche Funktionen der sevenonemedia.de nicht. 2009 5.2M 2010 4.9M 2011 5.9M 2013 7.2M 2012 6.3M 2014 8.6M. Sie befinden sich hier: Start; Mit "addressabletv" verschlagwortete Einträge Glossar Addressable TV 2 Einführung Die Arbeitsgruppe Smart Media der Deutschen TV-Plattform fördert seit vielen Jahren die Entwicklung von Smart-TV und smarten Anwendungen im deutschen Markt. Starker Content, maximale Reichweite und digitale Werbespot Technologie; TV Werbung ohne TV Spot außerhalb der Werbeblöcke selektiv und programmatisch ausspielen; Selbstverständlich auf allen verfügbaren und namhaften TV Sendern Overview Addressable TV Formats Ad format Data format Size Weight gif Animation Tracking Pixel Click-tracking 3rd Party / Redirect Reporting 71M SwitchIn Classic jpg, png 420 x 240 px 50 KB - * ** AIs, Clicks SwitchIn XXL Pure/Kombi gif, jpg, png 284 x 720 + 996 x 160 px 2 x 80 KB Yes / Fallback * ** AIs, Clicks Regio XXL Overlay jpg 284 x 720 + 996 x 160 px iSpot Measuring Addressable Ads Under Project OAR Specs. “Addressable advertising is a natural fit for Scripps because we have been early to understand and monetize digital and other technology platforms,” said Kerry Oslund, vice president of strategy and business development at Scripps, in a statement. Technische Spezifikationen Addressable TV (PDF, 1,47 MB), Technical Specification Addressable TV (English) (PDF, 2,83 MB). ADDRESSABLE TV Begriffe und Definitionen • Addressable TV verknüpft dasreichweitenstarke lineareFernsehprogramm mit digitalen Werbewirkungs-und Aussteuerungstechniken. With our industry-leading programmatic TV buying solution, you can gain access to inventory and audiences unavailable through traditional TV ad buying. As advertisers continue to look for ways to complement their more traditional large-scale TV buys, the ability to show different ads to different households, or even different family members within a household, has an essential marketing tool. ADDRESSABLE TV Technical specifications - version 9.2 Unterföhring, January 2020. Related: iSpot Measures Addressable Ads Under Project OAR Specs. Fileformat Werbespot/ Addressable TV [MXF OP1a + 8 CH Audio (24 Bit)] CodecTyp Video: MPEG-2 (XDCAM HD 4:2:2) 50MBit Dateiendung (Container): .mxf (MXF OP1a) Datenreduktion: XDCAM HD 422 Datenrate: 50 Mbit/s Audio Spuren: 8 (1+2 deutscher Sendeton, 3-8 Stille) Audio Bittiefe: 24 Audio Sampling Rate: 48 KHz Programmlautheit: Short Term Loudness maximal -18 LUFS (+5LU) Technische … Seven.One Media GmbH The precision of Medicx Micro-Neighborhood ® targeting and the flexibility and relevance of addressable television are a powerful combination. FAQ: Addressable TV & the convergence of digital video and TV ad buying A look at the state of cross-device media buying and the challenges and opportunities that lie ahead. At the same time, CTV and OTT are growing at a rapid pace and offer more advanced advertising capabilities than the addressable TV technologies highlighted above. As most Addressable TV solutions are set up to target certain audiences and not based on results, we can’t optimise to best performing stations, creative, dayparts and days of week, which is an issue for direct response brands. Under the motto „Aim well, score well – Addressable TV“, Deutsche TV-Plattform is organising a panel about Addressable TV as part of the Medientage München. Digital advertising for global brands. 1920x1080. Typically, satellite operators download these ads as a slow drip overnight while cable operators deliver ads over QAM or IP.Due to space restrictions of the local hardware and the fact that ads must be downloaded in advance, it is not possible to transact this addressable advertising programmatically. addressable TV, shows that more than 50% of addressable advertising customers are new-to-TV brands3. A set of specifications and standards for creating TV ads for use in the TubeMogul Platform. Technische Spezifikationen Addressable TV (PDF, 1,47 MB)
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